Running a small business is never easy, and you always need a high traffic place to start to give you a boost in the right direction. If you’re looking to sell your own product or something unique and new to the retail industry, looking into mall kiosks might be a good idea.
Mall kiosks have a low start-up cost in comparison to other business entry costs. A permanent location for your business could cost hundreds of thousands of dollars in fees and rental costs. A kiosk starts as low as $2,000 and in a place as busy and populated as a public shopping center, there’s not really a down side when it comes to location.
Renting a kiosk also gives you more options in terms of rental terms and commitment to locations. You can move your kiosk based on seasonal changes in the market or where your target customers tend to wander throughout the year. Your place in the mall is also already in the center of a swarm of people who are already out and about and ready to spend money, so there isn’t a whole lot of work you have to do on the persuasion side of things. You aren’t a door-to-door vacuum salesman, you’re a stall full of easily-accessible goodies.
One of the best things about small businesses is that you get to offer your target audience customized service. Customers don’t need to wander around a large store to find what they’re looking for, and you can take the chance to be personable, learn about your consumers, and work with them to personalize their shopping experience with you. A good shopping experience is a memorable one, and if someone enjoys giving you their money, they are likely to come back and do it again.